MSI Teams Up with MaiAgent Leveraging AWS Services to Launch the “EZ PC Builder”

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Micro-Star International (MSI), a world-leading brand in gaming and computing solutions, is committed to enhancing hardware products and user experiences with generative AI technology. Today, MSI officially announces the launch of its exclusive AI assistant “EZ PC Builder,” a tool designed to guide beginners to complete PC configuration easily. The service is now available on the official MSI website.

EZ PC Builder is developed in-house by MSI and co-developed with MaiAgent, utilizing Amazon Web Services (AWS) generative AI service Amazon Bedrock. It is an AI Assistant that leverages large language models (LLM) provided on Amazon Bedrock to deeply understand user needs, and instantly recommend the latest and most suitable MSI PC components with personalized PC building advice.

Generative AI Makes PC Build Planning Easier for Consumers

For most consumers, building a PC often requires extensive research and product comparison. Even after selecting preferred PC components, users must repeatedly check for compatibility, making the process complex, time-consuming, and sometimes overwhelming.

To address these pain points, MSI developed the EZ PC Builder. It creates custom PC configurations based on individual requirements. Whether you want to build a gaming PC to play AAA games at 4K high frame rate, explore upgrade options for the RTX 50 series, or are a complete beginner to build a PC, EZ PC Builder is an AI Assistant to offer personalized and real-time PC building recommendations, making PC configuration more intuitive and accessible.

By integrating MSI’s comprehensive product database and expert PC building knowledge, EZ PC Builder enables interactive, conversational guidance throughout the PC building process. This not only shortens the time spent searching and comparing products but also significantly lowers the knowledge barrier for PC building and parts selection. The innovative collaboration between MSI and MaiAgent, leveraging Amazon Bedrock, delivers a more intuitive and intelligent PC building experience for users.

Key features include:

AI-Generated PC Part Lists: Utilizing LLM technology, the AI assistant analyzes user input, queries the MSI product knowledge base, and recommends the most suitable PC components. Users can further explore product options and features through interactive dialogue.
Automatic Compatibility Check: Based on MSI’s comprehensive product specification database, the AI assistant ensures that recommended PC components can be installed smoothly and operate stably.
Beginner-Friendly Guidance: With natural language interaction, users do not need prior PC building knowledge to receive assembly advice and guidance.
Multilingual Support: Users can input their preferred language, and the AI assistant will respond in the same language, enhancing convenience and consistency of experience.

Your Go-To MSI PC Building Expert

Powered by MaiAgent’s RAG technology and AWS’s cloud infrastructure and GenAI services, EZ PC Builder is equipped with extensive and complex product knowledge, ensuring highly accurate responses. Unlike generic AI tools, EZ PC Builder has an in-depth understanding of MSI’s product specifications, features, and brand positioning. It enables users to effortlessly generate “Powered by MSI” (PBM) PC building lists and enjoy the integrated benefits of the MSI product ecosystem. Ted Hung, General Manager of MSI’s Computing and Display Business Unit, stated: “With EZ PC Builder, we want every consumer to enjoy the fun of PC building. Whether you’re a gamer, creator, beginner, or advanced user, the AI assistant helps you quickly plan a personalized PC configuration that meets your needs, while experiencing the synergy of the MSI products ecosystem.”

“We are pleased that AWS cloud and generative AI services are supporting MSI and MaiAgent in creating an innovative AI PC assembly assistant,” said Jayson Hsieh, Head of the Solution Architecture, AWS Taiwan. “Leveraging AWS's scalable and reliable cloud infrastructure and Amazon Bedrock, the EZ PC Builder can efficiently process PC hardware information and deliver personalized recommendations in real-time, demonstrating the innovative potential of generative AI in practical business applications. We are committed to supporting customers in utilizing AI technology to create greater efficiency and value for end users.”

Scott Chang, CEO of MaiAgent, stated: "MaiAgent AI Agent development platform integrates knowledge retrieval, dialogue generation, and monitoring capabilities to ensure AI assistants accurately understand and respond to user needs. Through our proprietary RAG technology, the AI gains deep expertise in MSI product knowledge, serve as a professional consultant. Through this collaboration, we aim to extend AI Agent technology to more scenarios requiring professional knowledge support, simplifying complex decision-making for users."

Build Your First PC with EZ PC Builder Now

EZ PC Builder is now available on the official MSI website. To celebrate its launch, MSI is hosting a limited-time giveaway: simply visit the dedicated webpage, upload a screenshot of your experience, and answer the questions for a chance to win the latest MSI hardware, helping you start building your next powerful PC right away.

In the future, EZ PC Builder will be deeply integrated into the MSI website, making it even easier for users to access this AI assistant while browsing MSI PC components. MSI will continue to invest in generative AI technology, explore services that enhance product convenience, and gradually develop EZ PC Builder into a comprehensive AI assistant, creating a full-spectrum professional PC consultant.

Try the EZ PC Builder now: https://msi.gm/EZ-PC-Builder-PR